This was a competition brief set by The Leicester Gallery Shop on De Montfort University campus. I came in second place. The shop sells different Illustrators and Artist works. I was inspired by Deco and Nouveau designs, wanting to keep an organic feeling by creating natural textures and digitally editing them.
The main assets for the branding were these flowers, they are used throughout the branding on the website and also would be printed on thick card that could be placed around the shop. As the ceilings in the shop are very tall, this would create interest in a large space, without being overbearing.
